Oct 18, 2023

Top 5 Planner Trends for 2024

Small Business Marketing Tips

5 Planner Trends to Watch for in 2024

Get ready to take your planner business to new heights in 2024! In this blog, we'll dive into the top 5 planner trends you should be aware of to increase your revenue and grow your brand. From licensed merch to personalized planners, seasonal stickers, and membership programs, this guide has everything you need to stay ahead of the curve.

1. Incorporate Licensed Brands 🌟

Leveraging licensed brands can significantly boost your planner's appeal. Popular franchises can attract dedicated fans and increase sales.

Why Choose Licensed Brands?

Brands like Star Wars and Hello Kitty have a massive following. Using their images and themes can be a game-changer for your marketing.

Examples of Successful Licensed Brands

Star Wars
Hello Kitty
The Grinch
Supernatural
Gilmore Girls

Investment Considerations

While securing licensing can be costly, the return on investment can be substantial. It essentially acts as built-in advertising.

Licensing Benefits

Officially licensed products ensure you won't face legal issues. Plus, they give your planners a legitimate and professional edge.

2. Anything Barbie + Pink 💖

Barbie and the color pink are timeless. In 2024, they are set to be more popular than ever, making them a must-have for your planner designs.

Why Barbie?

Barbie has a broad appeal that spans generations. From young children to nostalgic adults, Barbie-themed planners can attract a wide audience.

The Power of Pink

Pink is versatile. From light pink to hot pink, incorporating various shades can make your planners stand out.

Market Trends

Mattel's official Barbie planner may not appeal to everyone. This opens up opportunities for you to create more attractive and functional Barbie-themed planners.

Design Ideas

Light pink covers
Hot pink accents
Barbie-inspired graphics
Mixes of pink shades

Where to Find Inspiration

There are tons of Barbie printables online. Use these resources to spark your creativity and design planners that will catch anyone's eye.

3. Customized Planners ✨

Customized planners are taking the planner world by storm in 2024. Offering personalization options can set your brand apart and make your planners irresistible.

Why Customization Matters

Customers love having products that reflect their personal style. Allowing them to choose their planner components makes the product feel uniquely theirs.

How to Offer Customization

Consider platforms like Plum Planner and May Designs. They let customers pick covers, add text, and even upload logos.

Quality and Flexibility

Golden Coil is known for its high-quality paper. They also offer customizable options, from layouts to cover designs.

Additional Custom Products

Besides planners, you can offer custom Christmas cards and other stationery. If customers enjoy your planners, they will likely appreciate matching custom items.

Investment Considerations

Custom planners are made-to-order, so they require an upfront investment in printing equipment. However, the ability to offer unique products can justify the cost.

4. Seasonal + Monthly Stickers 🌸

Stickers remain the top planner accessory, and seasonal or monthly themes are especially popular in 2024.

Why Stickers Are Essential

If you love planners, you probably love stickers. They add a fun, decorative touch and help planners stay organized.

Popular Sticker Themes

Seasonal stickers are a hit. Think winter, spring, summer, and fall themes. Monthly stickers are also popular, adding a fresh look each month.

Brands to Watch

Bloom
Erin Condren
Plum Paper

Design Ideas

Create sets that align with each month or season. Think snowflakes for winter, flowers for spring, and pumpkins for fall.

Why Invest in Stickers?

Stickers are a low-cost way to add value to your planners. They also encourage repeat purchases as customers return for new designs.

5. Goal Setting Workshops + Memberships 🎯

Goal setting workshops and memberships are becoming increasingly popular in the planner community. These offerings provide valuable guidance and foster a sense of community among planner users.

Why Offer Workshops and Memberships?

Many people purchase planners for the guidance they provide. Offering workshops or memberships can help users get the most out of their planners.

Popular Examples

Several brands have successfully integrated workshops and memberships into their offerings:

Passion Planner: Offers free sessions on Eventbrite.
Cultivate What Matters: Provides access to "Goal School" with planner purchase.
Moxy Life: Monthly master classes and a goal-setting series.
Whitney English: Heart Goals membership for $30/month.
Strange and Charmed: Offers business guidance alongside planners.
Daily Greatness: Sells individual workshops.
Silk and Sonder: Monthly membership includes planner and app access.

Benefits of Workshops and Memberships

Workshops and memberships can provide several benefits:

Enhanced user experience
Increased brand loyalty
Opportunities for upselling
Sense of community

Investment Considerations

Offering workshops and memberships requires an investment in resources and time. However, the potential for increased customer engagement and revenue can make it worthwhile.

How to Get Started

To start offering workshops and memberships, consider the following steps:

Identify your target audience
Develop engaging content
Choose a platform for hosting workshops
Promote your offerings through social media and email marketing

Bonus Trend: Bullet Journal Features 📒

Bullet journal features are making their way into traditional planners. This trend combines the best of both worlds, offering structure with flexibility.

Why Integrate Bullet Journal Features?

Bullet journals offer a customizable and creative planning experience. Integrating these features into traditional planners can attract a broader audience.